Last updated: September 23, 2026
This Privacy Policy applies to Filify, the influencer affiliate marketing platform operated by Affilify ApS and available at https://www.filify.app and https://a.filify.app, including when You connect Your TikTok, Instagram or YouTube account to Filify. It describes Our policies and procedures on the collection, use and disclosure of Your information when You use Filify (the "Service") and tells You about Your privacy rights and how the law protects You.
We use Your Personal Data to provide and improve Filify. By using Filify, You agree to the collection and use of information in accordance with this Privacy Policy.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Privacy Policy) refers to Affilify ApS, CVR-nr. 42562955, Vesterbrogade 26, 2. tv., 1620 København V, Denmark, which operates Filify.
For the purpose of the GDPR, the Company is the Data Controller.
Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
Country refers to: Denmark
Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
Mediakit means a public, shareable portfolio page generated within the Service that displays a creator's connected Instagram Business profile, YouTube channel or TikTok account information and campaign-relevant data so that brands can evaluate the creator for collaborations.
Meta Platform Data means information We obtain from Meta Platforms, Inc. (including via the Instagram Graph API) about You or Your Instagram Business account when You connect that account to the Service.
Personal Data is any information that relates to an identified or identifiable individual.
For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer's personal information to another business or a third party for monetary or other valuable consideration.
Service means Filify, the influencer affiliate marketing web application operated by the Company, accessible at https://a.filify.app and https://www.filify.app, including the public Mediakit pages.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.
Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are the individual using the Service.
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Billing, payout and tax information, if You earn money through the Service
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
If You earn money through the Service, We collect what We need to pay You and document it: the name, address, phone number and (for a business) VAT number on Your invoice information, Your PayPal email address if You want to be paid through PayPal, Your Stripe account ID and email, and a record of each payout. Where We invoice on Your behalf (self-billing), We also collect whether You are paid as a private person or a business, Your legal name and billing address, Your VAT number, which We check in the EU VIES register, and, if You are a private person resident in Denmark, Your CPR number, which We need to report Your earnings to the Danish Tax Agency (Skattestyrelsen) as B-income. Bank details You enter in Stripe's forms go directly to Stripe.
We keep invoices and payout records, with the billing details on them, for as long as Danish bookkeeping law requires, at least five years from the end of the financial year, also after You delete Your account.
The Company allows You to create an account and log in to use the Service through Google. If You decide to register through or otherwise grant us access to Google, We may collect Personal Data that is already associated with Your Google account, such as Your name and email address, in accordance with the permissions You grant.
When You connect an Instagram Business account to the Service, We use Meta's OAuth flow to request the instagram_business_basic and instagram_business_manage_insights permissions (You may decline the latter, in which case We hold no audience demographics or metrics). After You grant consent on Meta's screen, We retrieve the following data from the Instagram Graph API:
How Meta Platform Data is used. We use this data solely to:
Public Mediakit. Your Mediakit is accessible via a unique shareable link. Connecting an Instagram account adds it to Your Mediakit automatically. Anyone with the link, including brands and the public, can view the information in point 2 above. You can switch off sharing, which disables the link, and You can disconnect any Instagram account at any time from Your Filify dashboard, which removes that account from Your Mediakit and from what companies see under point 3.
What We do not do with Meta Platform Data. We do not, and will not:
Retention and deletion of Meta Platform Data. We retain Meta Platform Data only while Your Instagram connection to the Service is active. When You disconnect an Instagram account in the Service, or revoke access via Instagram Settings → Apps and Websites, We delete the associated Meta Platform Data within 30 days, except where retention is required to comply with a legal obligation. To request immediate deletion, contact us at asger@filify.app. See also the "Data Deletion Instructions" section below.
Sub-processors that may process Meta Platform Data. Meta Platform Data is processed only by the sub-processors needed for the uses described above: Google Cloud (database storage), Render (API hosting), Vercel (web app hosting), Firebase Authentication (account authentication), Sentry (error monitoring), Datadog (API logs and monitoring) and Anthropic (AI assistant used by Filify staff, see "AI Assistance" below). These sub-processors process the data on Our behalf under contractual safeguards and are not permitted to use it for their own purposes.
When You connect a YouTube channel to the Service, We use Google's OAuth flow to request the youtube.readonly ("View your YouTube account") and yt-analytics.readonly ("View YouTube Analytics reports for your YouTube content") permissions. The Service uses YouTube API Services. By connecting a YouTube channel You agree to be bound by the YouTube Terms of Service. Google's handling of Your data is described in the Google Privacy Policy.
After You grant consent on Google's screen, We retrieve the following data from the YouTube Data API and the YouTube Analytics API for the channel You connected:
We do not access private videos, comment text, revenue data, or any part of Your Google account beyond these permissions.
How YouTube data is used. We use this data solely to:
Stored YouTube data is refreshed at least every 30 days (videos hourly, analytics daily) and deleted when You disconnect the channel or delete Your account.
What We do not do with YouTube data. We do not sell YouTube API data, use it for advertising or ad targeting, or aggregate it across creators to derive insights about YouTube. Filify's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Revoking access and deletion. You can disconnect a channel at any time in the Service under Settings → Media. You can also revoke Filify's access from Your Google Account security settings at https://security.google.com/settings/security/permissions; We delete the stored data for a revoked channel within 30 days, except where retention is required to comply with a legal obligation. To request immediate deletion, contact us at asger@filify.app. See also the "Data Deletion Instructions" section below.
When You connect a TikTok account to Filify, We use TikTok's Login Kit to request the user.info.basic, user.info.profile, user.info.stats and video.list permissions. Filify uses the TikTok Display API. By connecting a TikTok account You agree to be bound by the TikTok Terms of Service. TikTok's handling of Your data is described in the TikTok Privacy Policy.
After You grant consent on TikTok's screen, We retrieve the following data from the TikTok Display API for the account You connected:
user.info.basic and user.info.profile): the account identifiers TikTok issues to Filify (the open_id TikTok issues for the Filify app and the union_id it issues for our developer account), username, display name, profile picture (a link to the image on TikTok's servers), bio, profile link and verification badgeuser.info.stats): follower count, following count, total likes received and video countvideo.list): ID, title, caption, cover image, share and embed links, publish date, duration, and view, like, comment and share countsWe also store the access and refresh tokens TikTok issues for Your account, and the list of permissions You granted, so that We can keep this data up to date; they are deleted when You disconnect the account or delete Your Filify account.
We do not access private videos, drafts, direct messages, or comment text, and We cannot post to Your account. TikTok's Display API provides no audience demographics, so We hold none for TikTok.
How TikTok data is used. We use this data only to:
We refresh the stored data about once an hour while the connection is active (Your profile, statistics and Your 100 most recent public videos). Videos We have already stored are kept until You disconnect the account, even if You later delete them or make them private on TikTok. Stored TikTok data is deleted when You disconnect the account or delete Your Filify account. The link and TikTok video ID of any video You submitted as a campaign deliverable are kept as part of that campaign's record.
What We do not do with TikTok data. We do not sell TikTok data, use it for advertising or ad targeting, or aggregate it across creators to derive insights about TikTok.
Revoking access and deletion. You can disconnect an account at any time in the Service under Settings → Media; its access token, profile, statistics and synced videos are deleted from Our active databases right away (links to videos You submitted as campaign deliverables are kept with that campaign), and We ask TikTok to revoke Filify's access to Your account. Even if that request fails, We still delete the token on Our side, so We cannot use it again. You can also revoke Filify's access in the TikTok app: go to Settings and privacy → Security (shown as "Security & permissions" or "Security and login" depending on Your app version) → Manage app permissions, select Filify and remove access. We detect the revocation the next time We renew Our access token, normally within 24 hours, and then delete the stored data. To have it deleted sooner, disconnect the account in Settings → Media or ask us at asger@filify.app. See also the "Data Deletion Instructions" section below.
The Company may use Personal Data for the following purposes:
The purposes listed above do not apply to Meta Platform Data, to YouTube API data or to TikTok data, the use of which is governed exclusively by the "Meta Platform Data (Instagram)", "YouTube API Services (Google)" and "How Filify uses TikTok data (Login Kit and Display API)" sections above.
We may share Your personal information in the following situations:
Meta Platform Data and YouTube API data are shared only as described in the "Meta Platform Data (Instagram)" and "YouTube API Services (Google)" sections above, in a business transfer, or where required by law, and are never shared with Affiliates or business partners for marketing.
TikTok data is shared only as described in the "How Filify uses TikTok data (Login Kit and Display API)" section above, in a business transfer, or where required by law, and is never shared with Affiliates or business partners for marketing.
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Meta Platform Data retention is governed separately by the "Retention and deletion of Meta Platform Data" subsection above, YouTube API data retention by the "YouTube API Services (Google)" section above, and TikTok data retention by the "How Filify uses TikTok data (Login Kit and Display API)" section above.
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.
Vercel
Vercel hosts the Service. Their Privacy Policy is available at https://vercel.com/legal/privacy-policy.
Render
Render hosts the Filify API servers. Their Privacy Policy is available at https://render.com/privacy.
Google Cloud
Google Cloud (Cloud SQL, Cloud Firestore and Cloud Storage) stores the Service's databases and files, including data from connected Instagram, YouTube and TikTok accounts. Their Privacy Notice is available at https://cloud.google.com/terms/cloud-privacy-notice.
Firebase Authentication
Firebase Authentication, provided by Google, is used to authenticate users of the Service. Their Privacy Policy is available at https://policies.google.com/privacy.
Sentry
Sentry is used to monitor errors and performance of the Service. Their Privacy Policy is available at https://sentry.io/privacy/.
SendGrid
SendGrid is used to send transactional and, where You have not opted out, marketing emails. Their Privacy Policy is available at https://www.twilio.com/legal/privacy.
Google Analytics
Google Analytics is used on www.filify.app and in the web app at https://a.filify.app to understand how the Service is used, for example which pages are visited, the device and browser used and, in the web app, a pseudonymous Filify user ID and events such as sign-up. You can opt out with the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. Their Privacy Policy is available at https://policies.google.com/privacy.
Google Tag Manager
Google Tag Manager loads Our analytics tags in the web app at https://a.filify.app, including on Mediakit pages, and receives Your IP address and browser information. Google's Privacy Policy is linked above.
Leadfeeder
Leadfeeder (Dealfront) is used on www.filify.app to identify which companies visit the website from the visitor's IP address, and which pages they view. It sets a cookie to recognise returning visitors. Their Privacy Policy is available at https://www.leadfeeder.com/privacy/.
Intercom
Intercom provides the support chat on www.filify.app. Their Privacy Policy is available at https://www.intercom.com/legal/privacy.
Anthropic
Filify staff, and AI assistants working on their behalf, use Anthropic's Claude to search and review creator and campaign data, including data from connected Instagram, YouTube and TikTok accounts, when finding creators for brand campaigns and filling in missing names on creator profiles. Their Privacy Policy is available at https://www.anthropic.com/legal/privacy.
Google Gemini
We use Google's Gemini API to draft and rewrite campaign texts, and to sort public creator profiles We find when looking for creators, from a screenshot of the profile. We do not send data from connected Instagram, YouTube or TikTok accounts to Gemini. See the Gemini API Additional Terms of Service.
Stripe
Filify uses Stripe to invoice companies for campaigns and to pay creators their earnings through Stripe Connect. Card, bank-account and identity-verification details You enter in Stripe's forms go directly to Stripe, which is certified to PCI-DSS, and are never stored by Filify. We store Your Stripe customer or connected-account ID and the related invoice and payout records. Their Privacy Policy is available at https://stripe.com/privacy.
We may use Your Personal Data (excluding Meta Platform Data, YouTube API data and TikTok data) to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.
We may process Personal Data under the following conditions:
In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.
You have the right under this Privacy Policy, and by law if You are within the EU, to:
You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us at asger@filify.app. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.
You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.
This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which we may collect or may have been collected from California residents within the last twelve (12) months.
Category A: Identifiers. Examples: a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name. Collected: Yes.
Category B: Personal information categories listed in the California Customer Records statute. Examples: name, address, telephone number. Collected: Yes.
Category C: Protected classification characteristics. Collected: No.
Category D: Commercial information. Examples: records and history of products or services purchased or considered. Collected: Yes.
Category E: Biometric information. Collected: No.
Category F: Internet or other similar network activity. Examples: interaction with our Service. Collected: Yes.
Category G: Geolocation data. Collected: No.
Category H: Sensory data. Collected: No.
Category I: Professional or employment-related information. Collected: No.
Category J: Non-public education information. Collected: No.
Category K: Inferences drawn from other personal information. Collected: No.
We obtain the categories of personal information listed above from the following categories of sources:
We do not sell Your Personal Information for monetary consideration. We do not sell, rent or license Meta Platform Data (including any information obtained from Meta or the Instagram Graph API), data We receive from the YouTube API Services or data We receive from the TikTok Display API, and We do not share any of it for cross-context behavioral advertising. We disclose it only as described in the "Meta Platform Data (Instagram)", "YouTube API Services (Google)" and "How Filify uses TikTok data (Login Kit and Display API)" sections above: on Your Mediakit, to companies whose campaigns You request or join, and to Service Providers that process it on Our behalf; and otherwise only in a business transfer or where required by law.
The CCPA provides California residents with specific rights regarding their personal information, including:
To exercise any of Your rights under the CCPA, contact Us at asger@filify.app.
Our Service does not respond to Do Not Track signals.
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us at asger@filify.app. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
You can delete the data Filify holds about You at any time:
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, You can contact us: